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Volume 23 No 1 (2025)
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A Study on Service Quality in Pharmaceutical Retail Marketing (With Special References To Thiruvarur District)
Dr. V. Pothigaimalai
Abstract
The pharmaceutical industry is a core industry in any economy. It is an asset to scientific and medical progress such that it directly impacts the health, hygiene, and fitness standards of society pharmaceutical companies manufacture, develop, and market drugs and medications. These companies are licensed to deal with medicines and medical equipment as well
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