DOI: 10.14704/nq.2018.16.5.1395

Brain Mechanism of Decision-making Behavior in Enterprise Employee Innovation Management

Zhaoqing Zhong

Abstract


With the advent of knowledge economy, the market has increasingly stricter demands on enterprises, which should have enough flexibility and innovation capacity in order to maintain competitiveness in the fierce market. The core competitiveness of an enterprise is talents. Employees, as the most valuable assets of the enterprise, can not only shorten the innovation cycle and respond quickly to the market, but also achieve the self-satisfaction and value realization if they can effectively exert their innovation ability. This study selects two groups of employees under different corporate cultures as experimental subjects, one enterprise has the perfect mechanism and system of all-involvement innovation, and the other has no ability of all-involvement innovation. The brain mechanism of employees’ decision-making behavior in innovation management is studied by means of scientific research methods and advanced instruments. The results show that the brain structure of the employees with all-involvement innovation background is different from that of the employees without all-involvement innovation background in the right hemisphere, and the thickness of cortex and the volume of gray matter of the lateral occipital lobe of the right hemisphere are higher than those of the other group. Therefore, the long-term thought training and observation action have produced the plasticity change to the brain, which influences the nerve mechanism of the brain.

Keywords


Innovation Management, Decision Making Behaviour, Brain Mechanism

Full Text:

PDF

References


Amabile TM. A model of creativity and innovation in organizations. Research in Organizational Behavior 1988; 10(10): 123-67.

Collins A, Koechlin E. Reasoning, learning, and creativity: frontal lobe function and human decision-making. PLoS Biology 2012; 10(3): e1001293.

Draganski B, Gaser C, Kempermann G, Kuhn HG, Winkler J, Bã¼Chel C. Temporal and spatial dynamics of brain structure changes during extensive learning. Journal of Neuroscience 2006; 26(23): 6314-17.

Gong Y, Huang JC, Farh JL. Employee learning orientation, transformational leadership, and employee creativity: the mediating role of employee creative self-efficacy. Academy of Management Journal 2009; 52(4): 765-78.

Hasirci D, Demirkan H. Understanding the effects of cognition in creative decision making: a creativity model for enhancing the design studio process. Creativity Research Journal 2007; 19(2-3): 259-71.

Lindsay J. Review: creativity and innovation in information systems organizations. Computer Bulletin 1996; 38(4): 27-28.

Lucchiari C, Pravettoni G. Cognitive balanced model: a conceptual scheme of diagnostic decision making. Journal of Evaluation in Clinical Practice 2012; 18(1): 82-88.

Mabu S, Hirasawa K, Obayashi M, Kuremoto T. Enhanced decision-making mechanism of rule-based genetic network programming for creating stock trading signals. Expert Systems with Applications 2013; 40(16): 6311-20.

Mender D. How many light bulbs will it take to change cognitive neuroscience? NeuroQuantology 2017; 16(1): 89-90.

Oldham GR, Cummings A. Employee creativity: personal and contextual factors at work. Academy of Management Journal 1996; 39(3): 607-34.

O'Sullivan M. The innovative enterprise and corporate governance. Cambridge Journal of Economics 2000; 24(4): 393-416.

Pennington N, Hastie R. Cognitive theory of juror decision making: the story model, a. Cardozo Law Review 1991; 13(2): 519-57.

Song D. Relational decision-making processes, NeuroQuantology 2017; 15(3): 120-24.

Staw BM. An evolutionary approach to creativity and innovation. In West MA & Farr JL (Eds.), Innovation and creativity at work: Psychological and organizational strategies. Oxford: John Wiley & Sons, 1990: 287-308.

Sun K, Li YP, Roy U. A PLM-based data analytics approach for improving product development lead time in an engineer-to-order manufacturing firm, Mathematical Modelling of Engineering Problems 2017; 4(2): 69-74.

Tierney P, Farmer SM. The pygmalion process and employee creativity. Journal of Management 2004; 30(3): 413-32.

Zubair A, Bashir M, Abrar M, Baig SA, Hassan SY. Employee’s participation in decision making and manager’s encouragement of creativity: the mediating role of climate for creativity and change. Journal of Service Science & Management 2015; 8(3): 306-21.


Supporting Agencies





| NeuroScience + QuantumPhysics> NeuroQuantology :: Copyright 2001-2018