DOI: 10.14704/nq.2018.16.5.1293

Investment Behavior of Board Group Decision-making Based on Event-related Potential

Xiquan Wang

Abstract


With the development of society, group decision-making plays a more and more important role. As an important part of decision-making field, group decision-making has obvious advantages in fairness, scientificalness and rationality compared with individual decision-making. At the same time, the final result of group decision-making is a result from negotiation with each member of the group participated in. Based on this, this paper studies the behavior of board group decision-making investment through electroencephalogram (EEG) experiment, simulates the process of board group decision-making investment behavior, and provides theoretical guidance for the generation of enterprise investment strategy.

Keywords


Event-related Potential, Group Decision-making, Investment Behavior, EEG Experiment

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References


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