DOI: 10.14704/nq.2018.16.3.1202

Decision-Making Mechanism under Economic Management Risk Based on Event-related Potential Neuroimaging Technique

Ronggang Zhang

Abstract


This paper aims to gain more insights into risk-based decision-making of the brain. For this purpose, the author decided to adopt such methods as electroencephalography (EEG) experiment, literature review and hypothesis testing. Based on the neuroscience for decision-making, the mechanism of management risk-based decision-making was investigated under different economic risks. Then, the “economic management risk-based decision-making” hypothesis was presented in light of the mathematical model for risk-based decision-making and the neuroscience for decision-making. After that, the author prepared the detailed design of an experiment and conducted pre-experiments. The high-time resolution event-related potential (ERP) technique was adopted to capture the signal processing procedure and neural action pattern in the brain in different risk scenarios. Through the analysis of the experimental data, it is discovered that the brain’s decision-making under economic management risk demonstrates the decision-maker’s adaptive choice. The research findings provide valuable reference for the decision-making of enterprise managers.

Keywords


Risk-Based Decision Making, Electroencephalography (EEG) Experiment, Event-Related Potential (ERP), Neuroscience for Decision-Making

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Supporting Agencies

We acknowledge the financial support from the Soft science research project of Shaanxi innovation capability support program in 2017” Research on joint innovation synergy mechanism between military and civilian integration in Shaanxi”(2017KRM106).



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