DOI: 10.14704/nq.2018.16.2.1184

Study of Emotional Changes Based on Neural Management and Electroencephalogram Experiments on Low-carbon Consumption Behavior

Qian Wang


Nowadays, as the low-carbon environmental protection becomes the trend of the times and the living standard of consumers is constantly increasing, the influence of people's emotional changes on their low-carbon consumption is becoming more and more obvious. Therefore, it’s very important to study the internal relationship between people’s emotional changes and their low-carbon consumption. Based on the influence of people’s emotional changes tested via EEG experiments on their low-carbon consumption, emotional self-assessment data, behavioral data, and electroencephalogram (EEG) data are analyzed. The experimental results show that under the positive induction, the score of positive emotion is obviously higher than that of negative emotion; under the positive video material induction, subjects’ positive emotion declines while their negative emotion increases; under positive emotion, the low-carbon consumption accounts for 67.5% of the total consumption while under negative emotion, the low-carbon consumption only accounts for 30.12%; under positive emotion, the proportion of subjects who choose the low-carbon consumption behavior to those who choose irrational consumption behavior varies greatly, subjects are more likely to choose the low-carbon consumption behavior. The results of the study show that people’s emotional changes have great influence on their low-carbon consumption behavior, which lays a foundation for in-depth researches of related contents in the future.


EEG Experiments, Positive Emotion, Negative Emotion, Low-Carbon Consumption

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