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Home > Archives > Volume 20, No 11 (2022) > Article

DOI: 10.14704/nq.2022.20.11.NQ66214

Effectiveness Of Advertising Done by Medical Sales Person Towards Their Brand with Reference to Coimbatore City

M.Kumudham, M.Venkatraman

Abstract

Advertising plays an important role in today’s competitive business world. It provides benefits to Manufacturers, Retailers, Customers, Salesman and Society as well. Advertising is used to introduce a new medical product in the market. It helps to compete with establish brands and, thereby, ensures the survival and success of new medical product. Advertising is the key factor for medical companies. Most of the organizations are based on the advertising strategies and they spend more than 5% of their total income to advertisement and brand promotion. The scope of the study is that to implement the advertising strategies followed by the sales persons in medical industry. The study is been analyzed by using percentage analysis, Chi square, Factor analysis and Anova as a tool and the conclusion is that the brand have reached the customers accordingly but a new strategy have to be formulated for the enrichment of the brand which can also be a revolutionary factor for the industry based on the advertisement effect done by sales persons in medical industry.

Keywords

Medical companies, advertising and branding

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