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Home > Archives > Volume 20, No 8 (2022) > Article

DOI: 10.14704/nq.2022.20.8.NQ44832

Innovative packaging design to add value to the tie-dye fabric products of the elderly group of Ban Tha Sap, Tha Sap Sub-district, Muang District, Yala Province

Piyada Maneenin, Sasadee Kamphaengdee, Chompunuch Sriphong

Abstract

This research aims 1) to study basic information, problems, and the need for packaging development to add value to tie-dye fabric products of the elderly group of Ban Tha Sap, Tha Sap Sub-district, Muang District, Yala Province; 2)to develop a packaging design to increase the value of tie-dye fabric products of the elderly group of Ban Tha Sap, Tha Sap Sub-district, Muang District, Yala Province; 3)to assess and improve the packaging design to increase the value-added of the tie-dye fabric products of the elderly group of Ban Tha Sap, Tha Sap Sub-district, Muang District, Yala Province. It is a research and development study. It revealed that the elderly group of Ban Tha Sap, Tha Sap Sub-district, Muang District, Yala Province, had a need to develop new packaging to increase the value-added of tie-dye fabric products and had a symbol that reflects the Ban Tha Sap community. The researcher designed a prototype of the packaging and assessed the suitability in designs from three experts and prototypes of tie-dyed fabric products. The evaluation results of the third type showed the appropriate level of packaging design development was ranked No. 1 (𝑥̅=4.22) and the overall consumer satisfaction result of Ban Tha Sap to tie-dye fabric product packaging design was at a high level (𝑥̅=4.19). Customers were satisfied with the structure of the packaging that was convenient to pick up or carry. In terms of design, graphics, and packaging, consumers were satisfied with providing complete details of product information and packaging can reflect the identity of the group/community was at the highest level (𝑥̅=4.26).

Keywords

packaging innovation, add the value of tie-dye fabric products, the elderly

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