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Home > Archives > Volume 20, No 5 (2022) > Article

DOI: 10.14704/nq.2022.20.5.NQ22194

Augmented Reality based on Android for the Promotion of Furniture Products with Geometry Translation

Dedi, M. Ramaddan Julianti, Jarudin, Syaipul Ramdhan AND M. Fitriansyah AK


Technology has opened up space for companies to develop marketing methods, especially during a pandemic when people prefer to shop from home. In determining the marketing method for furniture products according to consumer interests, entrepreneurs must have the right marketing media reference to provide detailed information to avoid consumer dissatisfaction with marketed products. This research aims to create alternative media in promoting products and produce applications that can help sales and marketing through mobile applications installed by smartphones. The method used in this study implements the SLAM (Simultaneous Localization and Mapping) method. The test results of this study indicate that the Augmented Reality (A.R.) application can be accepted by the public as an alternative media in product introduction with a percentage value of 80% of respondents as many as 36 people, and has an attractive appearance and is easy to use according to consumer desires.


Augmented Reality, Media Interactive, Translation Geometry, Promotion.

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