DOI: 10.14704/nq.2018.16.5.1399

Behavioral Decision in Development of Henan Animation Industry under “Internet+” Environment

Cong Cui


Management shortage, incomplete industry chain, unblocked enterprise communication and unreasonable industrial structure are prevailing in various industrial clusters in the course of animation industry clustering of Henan Province, and all those problems hinder effective development of Henan animation industry severely. Facing such many problems, this paper will study Henan animation industry clustering under “internet +” environment systematically according to cognitive neuroscience, and the research result will yield great theoretical and practical significances to steady development of Henan animation industry and serve as behavioral decision basis for development of Henan animation industry.


Cognitive Neuroscience, Behavioral Decision, Henan Animation Industry, Internet+

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