DOI: 10.14704/nq.2018.16.5.1361

Application of Cognitive Neuroscience in Color Composition in Graphic Design

Yuanxin Shan


Color as a unique sentience human has is ubiquitous in graphic design and art. It can make graphic design more gorgeous with an ingenious idea. This paper aims to discover the relationship between color composition and cognitive neuroscience in attempt to fully exert the advantages of colors in graphic design. Here the important role of colors in graphic design and the relationship between color composition and cognitive neuroscience are first elaborated. Next, several impact factors affecting graphic design is blended with the color concept to explore how they impact each other.


Cognitive Neuroscience, Color Composition, Graphic Design, Color Recognition

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