DOI: 10.14704/nq.2018.16.5.1247

The Voluntary Supply of R&D Investment for Generic Technology Based on Managers’ Cognition of Brain

Chengliang Wang, Shouwei Li


Based on the enterprise managers’ cognition of brain, the network game model of R&D investment for generic technology is proposed firstly, in which enterprise utility is consisted of ego utility and network utility. The ego utility comes from the impact of the generic and private technology on enterprise itself; The network utility of enterprise comes from the spilled utility of its adjacent enterprises along the enterprise social network which is determined by the altruism of the managers’ brain cognition. Then, the best response function is constructed based on managers' altruistic cognition of brain by individual decision-makers, and the Nash equilibrium is also given; Some discussions are presented including the Pareto equilibrium for social decision-making, the impact of managers’ brain cognition though social network on generic technology R&D investment. Finally, some simulations have been done for two types of networks and two different brain cognition weights on network game respectively. It is found that, regardless of the existence or absence of enterprise social networks, the voluntary supply of generic technology R&D investment is not enough due to the lack of altruistic brain cognition of managers, but the social network has a positive impact on voluntary supply. It is also found that the modular structure of "small world" in the network and the network shortcut can induce managers raising awareness of altruism and the voluntary contribution to the generic technology R&D investment. The conclusions have proposed a feasible path to increasing generic technology investment though raising mangers’ brain cognition.


Generic Technology, Altruism, Brain Cognition, Network Game, Voluntary Supply

Full Text:



Becker GS. A theory of social interactions. Journal of political Economy 1974; 82(6): 1063-93.

Belfi AM, Koscik TR., Tranel D. Damage to the insula is associated with abnormal interpersonal trust. Neuropsychologia 2015; 71: 165-72.

Bergstrom TC. Systems of benevolent utility functions. Journal of Public Economic Theory 1999; 1(1): 71-100.

Bloch F, Zenginobuz U. The effect of spillovers on the provision of local public goods. Review of Economic Design 2007; 11(3): 199-216.

Bourlès R, Bramoullé Y, Perez‐Richet E. Altruism in networks. Econometrica 2017; 85(2): 675-89.

Bramoullé Y, Kranton R, D'amours M. Strategic interaction and networks. The American Economic Review 2014; 104(3): 898-930.

Bramoullé Y, Kranton R. Public goods in networks. Journal of Economic Theory 2007; 135(1): 478-94.

Cao X, Liu G, Study on the evolution of industry-university-research cooperative innovation based on game theory and multi-agent simulation. Journal of Systems and Management 2014; 23(1): 21-29.

Dou W. Research on the three-party evolutionary game model among the government, enterprises and the society in corporate social responsibility, Mathematical Modelling of Engineering Problems 2015; 2(4): 29-34.

Dunning D, Anderson JE, Schlösser T, Ehlebracht D, Fetchenhauer D. Trust at zero acquaintance: More a matter of respect than expectation of reward. Journal of Personality and Social Psychology 2014; 107(1): 122-41.

Fouragnan E, Chierchia G, Greiner S, Neveu R, Avesani P, Coricelli G. Reputational priors magnify striatal responses to violations of trust. The Journal of Neuroscience 2013; 33(8): 3602-11.

Gambardella A, McGahan AM. Business-model innovation: General purpose technologies and their implications for industry structure. Long Range Planning 2010; 43(2): 262-71.

Johnson ND, Mislin AA. Trust games: A meta-analysis. Journal of Economic Psychology 2011; 32(5): 865-89.

Lin H, Wu C, Evolution of strategies based on genetic algorithm in the iterated prisoner’s dilemma on complex networks. Acta Physica Sinica 2007; 56(8): 4313-18.

Rao Y, Zhang Y, Peng DF. Whether altruism preference causes systematic deviations---an explanation to the results of centipede game experiments. Journal of Systems and Management 2010; 19(6): 676-83.

Wang YW, Huang L, Zhang W, Zhang Z, Cacioppo S. Spatio-temporal dynamics of kind versus hostile intentions in the human brain: An electrical neuroimaging study. Social Neuroscience 2015; 10(3): 253-67.

Wei RG, Zhen JG, Bao LL. Study on mining big users data in the development of Hubei auto-parts enterprise, Mathematical Modelling of Engineering Problems 2015; 2(4): 1-6.

Xu M, Miao RL, Jian HY. The EWA model and its experimental study based on altruistic preference. Journal of Industrial Engineering / Engineering Management 2015; 29(1): 53-58.

Yang C. The Pursuit of Altruism Economics. Economic Research 2001; 4(6): 82-90.

Zhou YA, Lian HQ, Chen YF, Zuo CY, Ye H. Social Role, Heterogenous preferences and public goods provision. Economic Research 2013; 1: 123-36.

Supporting Agencies

| NeuroScience + QuantumPhysics> NeuroQuantology :: Copyright 2001-2019